My call for Nando’s to take over marketing SA wine in die buiteland from WOSA in the Sunday Times yesterday has earned me many e-mail bouquets and only one brickbat via SMS so far. Let’s hope the Letters to the Editor are in the post to ignite a public debate – something sorely missing in the bizarrely shadowy world of wine marketing politics. If you live in Paarl or Robertson and couldn’t read the dead tree version, I include the relevant dancing electrons below along with a photo of a dead tree at Fraai Uitzicht yesterday morning.
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| Fraai Uitzicht yesterday morning |
Veritas for Vauxhall
When WOSA (Wines of SA, the exporters’ mouthpiece) presented a tasting of “South Africa’s Exceptional Red Blends” to US wine educators in Washington earlier this year, eight stunning examples from Badenhorst Family Vineyards, Bellingham, Boekenhoutskloof, De Toren, Kanonkop, Nederburg, Vergelegen and Waterford were poured.
Yet of the eight elegant producers featured Stateside, less than half...
Read the rest here: http://blogs.timeslive.co.za/pendock/2010/10/25/wosa-with-peri-peri/comment-page-1/
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